YouTube Shorts

YouTube is going to launch a new product called YouTube Shorts in the competition of TikTok by the end of 2020. This feature will be available on the YouTube app. One can use this feature to make short clips like TikTok and upload these short videos to the app. Users can use the music of YouTube under license as a soundtrack over these videos. These videos become available on the regular YouTube app.

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TikTok was launched in 2016 in china and then it was introduced to the world in 2018. Users make a clip of 3 to 60 seconds.  TikTok is a rapidly growing social media platform with over 700 million downloads in 2019. Many YouTubers shifted to TikTok due to its popularity. So after this figure, YouTube thought that it could be a big threat to YouTube. So YouTube starts planning to launch YouTube shorts to compete with TikTok.

TikTok is china-based Software, so the American army and officials think that TikTok could be a national thread so the US army banned it in all the government organizations.

This is really not the first time that YouTube is taking such steps but before it also included the feature of stories like Instagram stories.

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