What is SEO?
SEO is an abbreviation for Search Engine Optimization, a technical word in the world of the internet. It is a process of improving the position of your website in search results. If you appear on the first page of Google results then high traffic will divert to your website.
The history of Search engine optimization and a search engine is the same because when the search engine was introduced then the strategy of ranking or optimizing website was started and the strategy was called SEO. So it is the main part of today’s marketing strategy and the industry is growing.
If you want to learn more about SEO then first prepare your mind for creative, analytical, and technical work. You will learn many techniques related to SEO with the different outcome but the main target of all the techniques is the same to get a high position in Google searches.
“The simple definition of a Search engine optimization is the right content for the right people”
If the design and structure of your website are good but it is not sufficient to be ranked. The focus should be on the content, if the content is well optimized to make the audience satisfied and others website links you for your quality content, then this is the result that you want from SEO.
Is SEO Difficult to Learn?
Search engines like Google, Bing index websites in a specific order using ranking algorithms. Here we will talk about Google because it is a big search engine and it has about 80% market share.
Google uses more than 200 ranking factors such as quality content, backlinks, site speed, etc, but many factors are kept secret by Google. We don’t need to learn all the factors to rank our website.
People use the internet to search for something or solve their problems and if you want to provide the solution then you need optimization for your product to reach many people. If you apply the techniques of SEO then the result would be high ranking, it means high traffic with high conversions.
How to Learn SEO for Free
Believe me! Internet is a sea of knowledge and you can learn Search engine optimization from the internet, lots of knowledge is available, here your more study and practice will help you to be expert in Search engines optimization. Surprisingly Maximum of the knowledge is free for you; you can join the webinar, classes, and online courses.
There is some vocabulary used in Search engine optimization and it is necessary to learn about it.
It is the process to optimize the content, title, description, images, Metadata, URL structure website size, and speed of the website to appear in organic searches.
It includes all the activities such as guest posting, submissions, email outreach, social media efforts, through which you get backlinks from other websites to enhance the authority of your website.
Types of SEO
There are three types of SEO.
White Hat SEO
It includes all the techniques which are legal according to the rules and guidelines of Google such as quality and relevant content, optimization of the site, and link building.
Black Hat SEO
These are the techniques that bypass the rules and guidelines of Google to high ranking in searches. You can temporarily get high ranking in Google but it is a big chance that you will be penalized.
Grey Hat SEO
It is the combination of some techniques from white hat SEO and some from black hat SEO. Here you take less risk to get high ranking in searches. Grey hat techniques are not clearly distinguished by Google.