What are the essential things in creating a website?
Most people don’t know the first things about creating a website, and one of their biggest questions is what are the essential things in creating a website? It’s easiest to explain by breaking it into two sections:
free and not-free.
Not-Free: When we refer to not-free, we mean that you will need to spend actual money on the given service.
Free: When we refer to free, we mean that you won’t be paying anyone any money to use the service/product. You may still see ads while using them or while your website is loading.
*Note: Some of these products may require you to call in and speak with someone if you want to unlock more features, or you might need to pay a monthly/yearly fee. Still, we’re referring to free and not-free as the basis of this article.*
Essential things refer to those things that will be necessary in order for your website to perform at its best. These are products that should be a staple in any website creator’s arsenal. These are the core features that should be used on any site from day one, and they should always be remembered as you make changes to your website or add new content.
WordPress is an open-source CMS (content management system) software platform based on PHP and MySQL. WordPress has been around for years but changed the game around 2008 when it introduced its first version of themes. Since then, they have improved their SEO (search engine optimization) features to help promote your website. WordPress is hands down the most effective way to make a custom website; however, if you don’t need any fancy features, then you can get away with using Blogger.
Blogger is a blogging platform owned by Google. It’s free to use and requires no coding knowledge to make an effective website. You can create custom URLs for your blog, add new pages, upload photos, change the layout of your site, etc… Although it’s free, it’s far from useful for some industries or business types. Use it if you don’t have any custom needs for your website.
SEO-wise, both of these platforms are very similar. The reason being is that they’re both blogging platforms, so they have the same options just in two different layouts (WordPress is in a sidebar and Blogger is in the header). WordPress comes with custom URLs, which helps add more “link juice” when you’re trying to rank for certain keywords; however, both platforms come with basic SEO settings that allow you to add metadata (keywords, descriptions, etc…)
*Note: Since these are blogging platforms, they don’t have any built-in email marketing features. Make sure you understand the difference when choosing which one to use.*
Other blogging platforms worth mentioning are Weebly and SquareSpace. They are both great options if you want something with more “oomph” than Blogger but don’t need anything as extensive as WordPress. If you believe you do need something more advanced, then I would definitely recommend WordPress.
BigCommerce is an eCommerce platform that allows you to build your own website. It’s essentially a shopping cart software where you can sell digital products or physical goods online. This might be the only essential thing on the list that’s not free. If you need a shopping cart, then I would definitely recommend BigCommerce because it comes with everything that an eCommerce business owner needs in one platform. Plus, the pricing isn’t outrageous at all when compared to other eCommerce platforms.
Other options include Shopify, osCommerce, and Magento to name a few. I wouldn’t recommend any other eCommerce platform other than these three because they are the biggest and most reliable platforms. The only other free alternative is WooCommerce (which you need to install on top of WordPress; however, it isn’t as user-friendly out-of-the-box.
Your Domain Name
A domain name is the address of your website that you type into your browser’s URL bar. The reason I listed this as an essential thing for creating a website is because you need a domain name to start a website. If you’re planning on starting your own website, then the very first thing I would recommend is getting a domain from my host provider Bluehost.
Bluehost gives you a free domain name when you sign up for their hosting service which offers unlimited space and bandwidth for as low as $4.95/month.
SEO Guide for Newbies
What are the essential things in creating a website? – The answer you’re looking for is “no”. No, there isn’t one single thing that automatically gives your business the ability to rank on Google. However, there are some essential steps that will help get your website ranked on Google and other search engines.
If you’re just getting started with your business website, then the best thing to do is to get help from an SEO agency or hire someone that specializes in SEO (Search Engine Optimization). I would recommend hiring a company because they will be able to give you more insight than when working with an individual.
The first thing that needs to be done is establishing a structure for your website that Google will understand. For example, every single website has what is called an XML sitemap which essentially tells search engines how they should index your site. Most WordPress themes have this feature built-in so it’s not necessary to hire anyone to create one for you. The next step is ensuring that your page title tags and meta descriptions are grammatically correct.
When it comes to optimizing your website, the most important thing to know is how often Google crawls your site. If you ever notice that no matter what keywords you use in writing content, it never ranks on Google, then the solution is to simply ask your web developer to have Google crawl your website more often. There will be a specific section in the dashboard that asks you how often do you want it crawled and I would recommend checking that box asking for a crawl once a week or daily if possible.