Use of The Hashtag on Facebook
I will discuss the benefits of using the hashtag on Facebook. When you use a hashtag before any word, it converts the word into a clickable link. When you click on the link, it will open the posts of different people using the same hashtag.
Expand The Reach
Hashtag increases the reach of a post. It will appear before the people who are looking for the same topic. It helps the people to find each other posts and then start conversations with each other.
It is a way to connect people with each other. Hashtag make a big difference in the reach of your post.
Amplify The Brand
You can increase the reach of your page by using your special hashtag. You can brand the posts of your new product to get reach a large audience.
Cross Social Platforms
The hashtag has already being used in other platforms such as Twitter, Instagram, Google+ but it is going to be popular on Facebook. You can share your posts across different platforms using the hashtag.
You can promote events by using the hashtag. Facebook Hashtag has access across the platforms. You can easily find the Facebook hashtag. Stuffing your posts with the hashtag is not good because it will bother your fans. Using few hashtags is healthy.
There are some considerations you have to look for while using the Facebook hashtag.
You can change the privacy setting according to your need while using the hashtag on your personal profile. The hashtag doesn’t public your post suddenly while it will appear in the groups where your share your post.
If you are using two words with the hashtag then there should be no space between the two words.
Capitalization doesn’t affect the hashtag, you can use capital words anywhere in the hashtag.
You can use any hashtag and there is no registration for the hashtag. Use simple words that are easy to understand.
Don’t use the hashtag while the hashtag is already in use by other brands. First, look over whether your hashtag is in use or not if it is in use then avoid it.