Tips to Create Effective Facebook Ads Campaign
Many advertisers like you spend on ads campaigns daily intending to achieve success in the game. You have tried a lot of interests, demographics, and images. But for some reason, the results are not satisfactory. So it means you are wasting the money at the hand of Facebook. An effective Facebook ads campaign is very crucial for the better performance of an ad.
With a little tweak with the ad, you can create a successful ad. I will share some tips that will change the way, you approach the ad campaign.
According to Gary Halbert, one of the best advertises in 2020, a week offer with good copywriting can’t overcome the loss but a strong offer with a week copywriting will give you much.
If you have a great offer for the customers then minor copywriting skill is enough for you. If you run two ads for the same product, in the first ad; you offer 50% off, and in the second ad, you offer that purchasing one shirt will feed five cats. Both are appealing but some emotions are attached to the second offer. So here people will not care about purchasing a product rather than helping to feed cats.
So it didn’t mean to start charity work but you have a strategy for the customers to draw their attention. So it depends on you how you make your offer attractive to the customers and they feel that you are not just selling your product.
Now customers are very active and careful so don’t make them feel that you are forcing them to buy your product but they feel that you are giving them an opportunity to buy the right product.
SaaS companies and some famous information marketing companies follow this rule, they offer you some free trials, or giveaway to build your trust then entice you to buy their products.
You will have to keep checking the performance of your ad. Many clicks and sharing of your ad, doesn’t mean that your ad is performing well. Yes, social engagement and clicks are good for your ad, but this will not decide the good performance of your ad. You will have to see what you are earning from the ad.
If you are getting many clicks and shares but not getting sales then it means something is wrong with your ad, or with your landing page or with your audience. First, stop the campaign then figure out the problem.
First, you have to find out your audience or the intention of your audience, if you know your audience then it is a step toward a successful campaign.
You can consider the example of building, first, if the foundation of a building then collecting and putting building blocks giving shape to the building then the less important thing is painting and decoration. If the foundation is strong then the building will be strong.
For creating an effective ad campaign, you have to collect basic data points as the foundation of your ad campaign. We can find these basic data points through testing and optimization.
An add consists of many elements as given below;
- Call to Action
- Value proposition
- Custom Audience
- Education Level
- Customer Behaviour
- Relationship Status
- Landing Page
- Ad Placement
- Campaign Objective
- Ad Type
Now you have to optimize each element of an ad, it requires your time to spend on it. Many advertisers ignore this step and don’t compete with the market.
LTV (Customer lifetime value) is a very important term in marketing. We ignore long-term strategy and go after short term benefits. We have to calculate the lifetime value of a customer. If a customer has more value then it is not bad to lose some money in the beginning to build your relationship strong with the customer.
If you want to learn about SEO then click here.