Importance of Keyword Research
The important part of SEO is to find a keyword for the content that will present the story of your website and then design the content in such a way that satisfy both the visitors and search engines. First consider a keyword having huge traffic researchers and find your target market to understand how they search for the content. There are few things that you have considered for your keyword research and there are questions that you have to answer like.
- What people research for in search engines?
- How much visitors are searching for particular keywords?
- In which format, they are looking for?
Here we will discuss such tools and strategies which will help us to answer the questions asked and learn such tactics which will be informative for us to create powerful content and avoid confusion. There is one thing to be noted that when you uncover the searching ways of your targeted visitors then you achieve a milestone in SEO strategy. It is better to know the audience and study what they want and then focus on those keywords will help you for your successful campaign.
You are looking for a keyword; here you need a tool called Google Keyword Planner, which will show the monthly volume of average visitors and similar Keywords. Here you will get the popularity of your keywords and then you will find which variation of keywords are more popular among and that will help to choose the right keyword before you go for your content. In search of relevant keywords, there will be big difference for their search volume. Sometime it is more advantageous for you to find keywords with less traffic volume but less competition.
If a keyword has high search volume then more work is required for those keywords to achieve high ranking and such keywords is also referred as keyword difficulty. It also includes SERP features like rich snippets, knowledge graph, universal results, and paid results. So we can say that higher volume of keywords will increase competition, means it will require more work to get high rank through organic search results.
Long Tail Keyword
Long tail keyword is much better than small or single keyword because it specifies the story of your content and increase the level of satisfaction of visitors, for example if we sell shirts online and just use the keyword shirt and then millions of sites will appear on search and your visitors will not be satisfied and if you specifies the keyword like jj shirts made of Egyptian cotton, then this keyword has more chances to come up in ranking.
Tools for Determining the Value of Keyword
If a keyword has a value then definitely it will enhance the value of your site and the tool to measure the value of keyword is given below;
Google Keyword Planner
This tool is mostly used at the beginning to search the keyword and part of Google which facilitate users to search for keywords and find it worth in term of pay per click. You can get ideas of relevant keywords phrase and its search volume.
This tool show you about seasonal fluctuation of keywords like winter clothing, means the search for winter clothing is high in winter season rather than summer seasons.
SpyFu Keyword Research Tool
This tool helps you to enhance your SEO strategy and work like a spy which gives you the insight of your competitor.
It gives the visualization of query of search data around a keyword, it produce suggestions about the queries you enter for search around your keywords.