The word search engine optimization is used for a complex world and the rules and regulations of this world are changing all the time but the basics are same and easy to understand, only a small knowledge of SEO make a big difference. The end result of search engine optimization is to increase quality traffic to your website. So there is lot of online material available help you to get enough education about SEO, you just need to have a computer or laptop with online connection then you are a step away from SEO. If you are interest to be SEO expert then the knowledge available here with some good practice make you SEO expert.
Importance of SEO
Here we try to know why SEO is important for us and what we can achieve after getting expertise of SEO. Social media, paid advertising generate traffic to website but the majority of traffic is generated by search engines. Large portion of traffic come to your site through adopting correct SEO strategy rather than paid ads and with time traffic through SEO increase and pay you over a long time while through paid advertisement, the portion of traffic is low and advertisement require your continuous funding.
What is SEO?
SEO is abbreviation of search engine optimization. It is the practice of getting quality and quantity of traffic to your brand or site through organic search results.
How SEO Work?
There are three main functions of search engines, crawling, indexing, and ranking. Search engine crawl the content available online and then store the content in databases and give indexes to the pages stored in database. When a visitor put a query in search engine console then search engine retrieve the relevant pages and place it in most relevant to least relevant order.
Any search engines like Google, Bing has crawler, which collect information about material available on internet and crawlers provide index to these pages and then fed through algorithms to bring relevant pages to your queries.
There are many factors included in algorithms that we here present in percentage, called weighting of Thematic Clusters of Ranking Factors in Google;
- Domain-level, links Authority Features (20%)
- Page-Level, links Features (19%)
- Page-Level, KW and Content Features (15%)
- Page-Level, Keyword-Agnostic Features (9%)
- Domain-Level, Brand Features (9%)
- User, Usage and Traffic/Query Data (8%)
- Social Metrics (7%)
- Domain-Level Keyword usage (6%)
- Domain-Level Keyword-Agnostic Features (5%)
These all play a role in algorithms of search engine to rank a page. So we can say that it is SE part of SEO while O part is called optimization. The content part of a site is considered to be king so search engine looking for content according to queries putting by visitors, and search engine prefer content with high quality and there are some rules set by search engines to follow in order to get rank in organic search results.
Search Engine Basics
You put queries and search engine answer you so called answer machine. It crawl and index billions of pages and evaluate numerous factors for determining which pages accurately answer your queries, are set in a special order, called ranking of a page.
Black hat SEO vs White hat SEO
While hat SEO is a valid step and according to rules of search engines and it give more value to their visitors. Black hat SEO adopt such strategies and practices which are not allowed by search engines.